It does SEEM like it would be common sense, doesn’t it? But it’s funny what the almighty dollar can do to people, and businesses. It does a lot to blur the line between what’s ethical, and what isn’t. As you said, in any business I’ll associate myself with, or start myself – ethical business practice must be at the core of it all. Treating people like people and valuing relationships is extremely important to me, both personally and professionally.

It would seem to me that a lot of what business ethics comes down to is common sense. How do we (or at least should we) treat other people? With respect, with decency, by helping them and really listening and understanding? Guess what — that’s how we should treat customers as well, because first and foremost, they are people. And it’s people who are going to buy or use your product.

What I think is so great about Zappos (and consequently other companies who rate high in customer experience) is that they understand this. It’s not some scheme for better business, but rather they live these values.

That’s what I’ve seen in my own business experiences, at least — both working for companies and as the consumer. It seems to me if more people were focused on values rather than quick get-rich, be successful schemes, they would see a better, lasting return.

But then again, I do believe in unicorns.

Great, great post Matt, and thanks to Ben for having him host you.